Making your boldest ideas
a reality

I’m a multi-disciplinary creative who works with organizations, brands, and individuals to bring impactful concepts to life.

Explore a decade of
thoughtfully transforming challenges into impact

Every idea needs a game plan — here's how I create yours:

Strategic thinking

• Through architecting effective systems, setting thoughtful key performance indicators, and ensuring seamless project execution, I connect the dots to drive action and growth.

• As a serial entrepreneur, I excel in initiating solutions, translating insights and client relationships, and nurturing diverse groups and communities toward action.

Creative direction

• My special sauce is a unique ambidextrous brain strength. From ideation to campaign development, I will amplify your vision, put the right plan in place, and empower teams to deliver mind-blowing results.

• Having experience in both agency and in-house, I infuse innovation, agility, and design thinking into my process to achieve objectives as effectively and efficiently as possible.

Marketing solutions

• With a passion for pushing boundaries, I specialize in immersive digital content and experiential marketing that forge intentional connections and engagement with your target audience.

• Bridging vision and goals, I can direct the execution of all aspects of a digital campaign and brand experience to promote your products or services, build brand awareness, create loyalty, and drive sales.

Nurturing relationships
with every partnership

"Selena's creative direction, operational mindset, and ability to conceptualize celebratory content and experiences have helped us connect with young professionals in meaningful ways, online and offline."
Warren Jones
Toasted Life
"Selena is a gifted creative leader. She brought incredible talent and fresh perspective to our Instagram strategy, turning our passion for DE&I into visually stunning and thought-provoking content. Selena's concepts are bold and memorable, and they also go viral."
Kat Gordon
The 3% Movement
"Selena's talent for assembling and managing exceptional teams was invaluable in crafting compelling narratives that drove powerful results for our project. Her meticulous oversight ensured flawless execution, helping bring impactful stories to life."
Mark Slage

Different ways I work with people


I'm open and interested in dedicating my expertise and creativity to a conscious and fast-paced organization. Maybe yours?

As a consultant

I offer consulting services on a retainer basis. With a minimum commitment of six months, I become an extended part of your team.


For specific campaigns, initiatives, or shorter commitments, my project-based services are adaptable to your unique needs.

Strategic Thinking
Pricing Strategy
Strategic Partnership
Content Strategy
Event Marketing
Community Building
Narrative Development
Data Analysis
Account Management
Cross-functional collaboration

think big

live true

Make waves


pursue excellence

be present

champion unity

Cultivate Autonomy


Get to know me, and how we can work together

How can my organization leverage your services?

Whether you're a large corporation, an emerging brand, or a non-profit, you can tap into my offerings. I've helped global brands increase sales by 20% within one month through brand experiences and boost social engagement by 120% within six months via digital campaigns. I've produced narratives that supported Tipping Point Foundation in raising $21 million to invest in poverty-fighting solutions.

Are you open to full-time opportunities?

Yes, I am. I believe that full-time roles are also opportunities to grow, learn, expand, and make an impact. Let's talk!

Why should I book a discovery call with you?

I'm an ignitor, connector, and collaborator. With a deep understanding of the creative process and a track record of producing impact-driven content, campaigns, and immersive experiences, we can explore creative solutions to make what feels impossible possible.

What support can you offer first-time entrepreneurs?

I understand the journey of first-time entrepreneurs intimately. Drawing from my experiences as a creative freelancer, full-time talent, and cofounder of Made in Color, I offer support for every step. This involves sharing insights from my experience launching my creative agency, leading a team of 12, and successfully executing over 30 projects, which reached an audience of 2 million and generated $1M in revenue in under 4 years. I provide actionable steps and guidance based on a deep understanding of the creative industry's nuances.

How do I get started?

Simply fill out this form. I'll reach out to schedule a complimentary discovery session to dive deeper into your challenges, needs, and goals.

What else do you do?

I am a master creative director, storyteller, and community builder. I'm also passionate about photography, wellness, DE&I, machine learning, music, and culture.

Ready to build?

I am. Let's figure out how we can work together.

Let's jump on a call